UK Cube - About Us (Edward Baden Group)

Our introduction

About The Group

Edward Baden has since its inception in the late nineties been about quality customer care and professional services. From providing specialist moving solutions to crate hire and total storage solutions, the group has expanded successfully thanks to the wonderful talent we have in the business.
As part of our expansion in recent years, we have grown beyond England and established ourselves in Hong Kong, Malaysia and Vietnam.

We care about every stage of the customer journey

Providing one-stop solutions

Our years of experience and unrivalled industry knowledge ensure we are able to handle a wide range of relocating, moving, shipping and storage contracts smoothly and efficiently, ensuring that no aspect of your own move will be unexpected.

Our Vision
Our Mission
Our History

To become the most recognised and trusted Self Storage brand in the market we operate.

To deliver the highest service quality relocations, storage and coworking experience to our customers by providing personalised care, quality facilities, customised logistic solutions supported by state-of-the-art and sustainable technologies.

Our story began in 1998 with Edward Baden Specialist Movers, which practised all aspects of relocation and IT requirements. While being excelled at that, the founder, who has expertise in fine art, wishes to further expand the business by establishing Cube Fine Art Service, which provides specialist art storage and transportation services for individuals, organisations and institutions. In 2002, EasyCrate was born with a mission to supply clean and top-quality crates. Realising that the consumers did not only have demands for crates, but also massive requests for storage solutions, one year later, Cube Self Storage was founded. 2008 marked the establishment of Cube Records Management, a service that handles documents for companies dealing in all industries, along with local authorities, NHS trusts and government departments. Most recently, Edward Baden Group has invested in a new sub-brand named Cube Co-Working, offering friendly and flexible office solutions.

Our Brands & Services

In 2023, Edward Baden Group proudly announces its official rebranding as Cube. The rebrand to Cube marks a significant milestone in the company’s expansion and reflects its commitment to the integration of the missions, visions, and values of all its sub-brands in a move from a house of brands to a branded house. Cube will continue to build on the legacy of Edward Baden Group, which has been synonymous with reliability and excellence for over two decades. Existing clients can rest assured that the company’s exceptional level of service, attention to details and personalised approach, will remain steadfast, if not enhanced, under the new brand.

Cube Relocations (formerly Edward Baden)

We provide a wide range of specialist services including national and international company and employee relocations, contract management, move management, IT relocation and warehouse and records management; all of which can be personalised according to your needs. For every relocation we discuss client requirements and prepare a schedule to be agreed upon by all parties as communication is an integral aspect of a successful relocation.

Cube Crate Hire Service (formerly Easycrate)

Easycrate are crate rental specialists serving the whole of the UK. Everything we do is about crates. We can recommend exactly the right type and number of crates you need and deliver them to your office or home. We are a family-run business and rely on personal recommendations to help sustain our business, delivering clean and top quality crates at the appointed time. We feel that you’ll find our personal, friendly and reliable service hard to beat.

Cube Fine Art Services

From creating specialist art packaging cases to storing complete collections in our climate controlled storage facility, we are able to build a bespoke service around your requirements that guarantees only the highest levels of care for your art pieces. We operate a discrete and professional service, ensuring that you benefit from the exacting standards and attention to detail that has resulted in our clients’ repeated loyalty and respect.

Cube Self Storage

Cube Self Storage is a UK leading storage solution company founded in 2003. Due to the huge demand for self storage services in Asia Pacific, Cube Self Storage Hong Kong was established in 2011 as a self storage and workplace storage solutions company, followed by Cube Self Storage Malaysia in 2018. Cube offers a large range of standard storage units with sizes from 12 square feet to 200+ square feet, business and warehouse space as well as bespoke units. Growing quickly by benefitting from the vast experience of our management team, we can provide one-stop storage solutions not just with our self storage services, but also with the hire of reusable plastic crates which are very environmentally friendly and practical.

Cube Records Management Services

Over the years, we have developed a strong reputation for reliably, securely and confidentially managing company records for law, medical, financial services, advertising and entertainment, pharmaceutical and industrial companies as well as local authorities, NHS trusts and government departments.

Cube Co-Working Services

Who We've Helped

Our clients now range from art collectors and museums, to hospitals and county councils. The main bulk of our business is made up of corporate clients, where offices and facilities need to be relocated. These can involve large numbers of personnel and various different items including high value artwork, industrial machinery and high-tech IT goods.