ChatGPT has definitely been a real buzz in recent months, and that got some of us thinking – is AI here to stay, and can you use ChatGPT for small businesses? The answer is – YES! ChatGPT can be utterly helpful in the workplace, especially for start-ups and entrepreneurs.
Research conducted by the UK Government indicates that approximately 15% of all businesses in the United Kingdom have implemented at least one form of artificial intelligence technology in their operations. The breakdown of this percentage shows that 68% of large companies, 34% of medium-sized companies, and 15% of small companies have adopted at least one AI technology.
In the same research, data showed that businesses are using AI for:
With AI’s exponential growth and popularity, businesses should consider getting ahead of this before they fall behind.
The chatbot developed by OpenAI can be used in many ways, and it can help double your small business’s efficiency. Here are some specific ways to start incorporating it into your small business:
ChatGPT is utterly helpful when it comes to creating content for a variety of purposes. From captivating and attention-grabbing marketing content such as social media posts, headlines, articles, press releases, email campaigns, blog posts to customer support content – there is no limit to what this chatbot can generate.
It’s also a good tool to help you write clear, coherent and persuasive product descriptions. Additionally, many businesses have been using ChatGPT to check spelling mistakes, grammar errors, clarity and tone.
By creating presentations or summarising articles on the Internet, ChatGPT can help businesses research new topics, stay up-to-date with industry trends and consumer preferences. Input as much as you could, and be as specific as possible, the chatbot will return with new information, ideas, feedback and solutions.
ChatGPT can be used to create a chatbot that can provide support and answer questions from your clients, both simple and complex queries. This allows human customer service representatives to skip the mundane task and focus on more complicated issues.
ChatGPT has the ability to enhance customer experience by remembering their preferences and name, which allows for personalised interactions. For instance, by addressing the recipient by name and including relevant information, ChatGPT helps to increase email’s open and click-through rates.
However, training ChatGPT with your data is an indispensable step. Remember, the more data you feed it, the more proficiently it can grasp your requirements and produce the outcomes you desire.
From sending follow-up emails to booking appointments, ChatGPT can help you with such automated tasks and free up employees from their repetitive duties. For instance, email responses can be automated using ChatGPT, enabling small businesses to quickly reply to customer inquiries, send order confirmations, and send out the latest offers and promotions.
If you’re a startup or entrepreneur, it’s common to experience issues such as labour or skills shortage. The ultimate goal of using ChatGPT for small businesses is to promote products and services, reach a wider or targeted audience, reduce costs as well as to increase the efficiency in daily operation while on a limited budget.
With this article, we hope you’ve found good ways to utilise the chatbot and increase your bottom line!